Creating a Digital and Social Media Strategy
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction
- Looking at digital and social media today
- Identifying your proposition
- Understanding different ways to drive traffice
- Knowing how to get people to take action through stories
Related Courses
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
This one day course will provide students with the knowledge to have a strategy created that can be executed after the workshop. They will know what digital and social media best practice looks like, aligned with your objectives. They will be able to use skills and resources to deliver and manage a digital strategy and apply a planning process to all stages of the digital and social media life-cycle, to ultimately help monetise their pipeline and stand out from the competition.
They will also be able to evaluate appropriate channels, tools, engagement techniques and metrics and understand and feel confident when executing their digital and social media strategy.
They will also be able to evaluate appropriate channels, tools, engagement techniques and metrics and understand and feel confident when executing their digital and social media strategy.
Read More...
Course Outline
Introduction
- Introduction to the day and trainer
- Introduction to agenda and course objectives
Looking at digital and social media today
- Explaining current digital and social media and how it has changed over time
- Breaking down the 2 factors that drive all online activity
- Looking at a proven and tested framework to help build your strategy
Identifying your proposition
- Explaining what you do in a clear, concise manner across multiple platforms
- Finding catchy slogans, keywords or phrases
Understanding different ways to drive traffice
- Demonstrating ways to be creative and fun when creating content that works
- Creating and establishing yourself on visual platforms like Instagram and YouTube
- Looking at traffic drivers such as social media advertising
- Understanding Search marketing in 2019.
Knowing how to get people to take action through stories
- Structuring and telling stories online to move people along the user journey
- Identifying customer wants, needs and challenges and how to support them
Building relationships and engagement
- Building relations, communities and interactions on social media
- Creating and establishing yourself on networks like Facebook, LinkedIn and Twitter.
- Looking at best practice monitoring and engagement techniques.
Converting and understanding metrics to measure success
- Looking at data metrics, tracking and measurement
Summary and next steps
- Summary of the day's activities and questions
Related Courses
Our Clients
Our Recent Success Stories
Consultancy and Development
Carly's Story
Managing Director at FSL Aerospace
Sketch
Mark's Story
Graphic Designer at Just Eat
Photoshop
Karen's Story
Picture Editor at Reach PLC
30 years working with our clients
600+ Reviews
Streamlining Your Design Workflow with Figma's Multi-Edit Feature
Adobe Introduces AI Assistant
Web Design Trends in 2024