Creating HTML Emails with Adobe Dreamweaver

Duration: 2 Days

Objectives

This is a two day hands-on course intended for people who want to create well-designed and reliable HTML emails. During the course, delegates will learn the most effective techniques to create attractive HTML emails which work in all major email clients. Dreamweaver is used to create the pages, but the skills you learn can be used in any other web design tool.

Pre-requisites

Students should be familiar with the Windows or Macintosh operating systems and be familiar with the Web and its terminology.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How do HTML emails work?

  • Design considerations for HTML emails
  • What works, and what doesn’t
  • The pros and cons of using HTML emails
  • About email clients
  • The importance of testing
  • About web servers
  • How bulk email apps work

HTML Code

  • Understanding HTML code
  • Principles of HTML - tags and attributes
  • Viewing examples of HTML code
  • Specific HTML email requirements
  • Basic HTML exercises

Dreamweaver Overview

  • What does Dreamweaver do?
  • Learning the interface
  • Setting up a new site in Dreamweaver

Getting Started

  • The research process - understanding your readers
  • The design process - effective layout
  • HTML email best practices
  • Email marketing tips

Basic Page Creation

  • Create a new basic HTML page
  • Add and format text content
  • Adding graphics and images
  • Test and preview the page

Page Layout with Tables

  • Overview of tables
  • Designing a page layout with tables
  • Creating table structures
  • Modifying and nesting tables
  • Formatting text, images and data in tables

Links

  • Understanding links
  • Creating links to your website
  • Creating email links
  • Using images as link buttons

Working with Graphics and Images

  • About web graphics - JPEG, GIF and PNG files
  • How to optimise images for quality and fast download
  • Setting Image width and height via HTML
  • Using Alternative descriptions in case of non-displaying images
  • The importance of correct image URLs

Cascading Stylesheets (CSS)

  • Writing Inline styles
  • Formatting text - changing typeface, size and colour
  • Controlling vertical spacing
  • Using borders
  • Changing the appearance of links

Creating Responsive Emails

  • Designing for different screen sizes
  • Using CSS Media Queries
  • Setting breakpoints
  • Showing and hiding content for different screens
  • Controlling layout with tables

Testing and Distribution

  • Testing your HTML email
  • Connecting Dreamweaver to an FTP server
  • Uploading your HTML and images
  • Creating an HTML email from your page
  • Distribution options

Extra Functionality

  • Linking to an online version
  • Additional browser based possibilities

Course Dates

London CentralLondon GreenwichBristol

London Central

Dates Price Book Now
11 - 12 Oct £425 Book Now
20 - 21 Dec £445 Book Now
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London Greenwich

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16 - 17 Oct £445 Book Now
13 - 14 Nov £445 Book Now
20 - 21 Nov £445 Book Now
18 - 19 Dec £445 Book Now
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Bristol

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27 - 28 Nov £395 Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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