Creating Stores for Online Marketplaces

Duration: 1 Day

Objectives

This course is designed to introduce designers and business owners to the capabilities of popular online marketplaces for helping small businesses to make more sales.

Pre-requisites

None other than basic IT competency.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to online marketplaces

  • Ebay
  • Amazon
  • Play.com
  • Etsy

Advantages of selling via online marketplaces over setting up an independent website

  • Cost savings
  • Features available to use
  • Marketplace audiences
  • Marketplace marketing features

Optimising product listings for online marketplaces

  • Descriptive writing for better sales conversions
  • Optimising images and visual presentation
  • Making use of newsletter features

An introduction to trading on Amazon

  • Adding and managing product listings
  • Optimising products to be found by buyers
  • Managing dispatch of orders

Designing an eBay store

  • Design concepts
  • Constructing the store design with HTML
  • Making use of eBay HTML codes
  • Product listing management

Marketing strategies

  • Competing for sales
  • Increasing customer loyalty
  • Methods to generate new sales via existing customers
  • E-mail marketing

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

Related Courses


"An enjoyable and productive day. A flexible content and pace of work which suited our needs."

Guardian News & Media

"Clear and concise explanations of all program capabilities, very helpful."

Hyder Consulting Ltd

"I am writing to say thank you for organising my FileMaker training day; I learned so much with my trainer, Nick, and have come away with such a great database. It delighted both the Director and my job share partner. I feel I have left with a great amount of knowledge that can help the business immensely. I learned more than I thought I would and would like to thank Transmedia for being so helpful!"

Lucie Mills



© Transmedia . 85 Tottenham Court Road, London, W1T 4TQ  UK . 0208 269 4260