Creating Stores for Online Marketplaces


Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction to online marketplaces
  • Advantages of selling via online marketplaces over setting up an independent website
  • Optimising product listings for online marketplaces
  • An introduction to trading on Amazon
  • Designing an eBay store
FULL OUTLINE

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This course is designed to introduce designers and business owners to the capabilities of popular online marketplaces for helping small businesses to make more sales.
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Course Outline

Introduction to online marketplaces

  • Ebay
  • Amazon
  • Play.com
  • Etsy

Advantages of selling via online marketplaces over setting up an independent website

  • Cost savings
  • Features available to use
  • Marketplace audiences
  • Marketplace marketing features

Optimising product listings for online marketplaces

  • Descriptive writing for better sales conversions
  • Optimising images and visual presentation
  • Making use of newsletter features

An introduction to trading on Amazon

  • Adding and managing product listings
  • Optimising products to be found by buyers
  • Managing dispatch of orders

Designing an eBay store

  • Design concepts
  • Constructing the store design with HTML
  • Making use of eBay HTML codes
  • Product listing management

Marketing strategies

  • Competing for sales
  • Increasing customer loyalty
  • Methods to generate new sales via existing customers
  • E-mail marketing

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