Social Media Skills for Business

Duration: 1 Day

Objectives

This course is a one day hands-on workshop for businesses from all industries, ideal for Directors, Business Owners, Entrepreneurs, Business Development, Sales, Marketing and Customer Service professionals who need to understand the benefits of using social media as an online marketing, customer engagement and resource tool for their business.

Pre-requisites

The course is appropriate for anyone who has just started using social media platforms such as LinkedIn, Twitter and Facebook. There are no specific pre-requisites.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to Social Media

  • Overview of social media and its use in business
  • Overview of the key platforms and benefits

How to use Twitter for Business

  • Overview of Twitter
  • How to complete a Twitter profile
  • Why and how to use a social media dashboard application to effectively manage Twitter
  • How to Tweet broadcasting, replying, retweeting and direct messaging
  • How to get new followers to your customer base
  • How to schedule messages
  • How to track industry keywords being mentioned on Twitter for research/business opportunities

How to use LinkedIn for Business

  • Overview of LinkedIn
  • How to complete a LinkedIn personal profile
  • How to make new connections
  • How to message connections
  • How to introduce yourself to shared contacts
  • How to participate in discussion groups

How to use Facebook for Business

  • Overview of Facebook the business page vs. a personal profile
  • How to set up a Facebook Page
  • How to gain fans
  • How to use the Facebook apps Photos, Events, Notes
  • Overview of Facebook Advertising

Basic Strategy

  • How to save time using a social media dashboard for Twitter, LinkedIn and Facebook
  • Why to post and what type of messages to post via social media
  • How to promote content such as articles (blogs) and videos (YouTube)
  • How to begin tracking how social media is benefitting your business
  • Key considerations for a social media strategy

Course Dates

London CentralLondon GreenwichBristol

London Central

Dates Price Book Now
14 Dec £345 Book Now
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London Greenwich

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20 Nov £275 Book Now
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Bristol

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23 Nov £345 Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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