News Writing

Duration: 1 Day

Objectives

This course will enable writers to develop journalistic news-based skills to add impact to their Intranet and web content, newsletters, and internal and marketing communications. Techniques for structuring stories for maximum impact and accessibility are covered, along with research and interviewing techniques.

Pre-requisites

Some previous writing experience is useful, but the course can be tailored to suit anybody who wants to add news-writing techniques to their written communication skills.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

What is News?

  • What your readers want from their news
  • The differences between hard news and soft stories
  • Newspaper techniques for making stories grab their readers
  • What makes news in your organisation or business

Researching News Stories

  • How and where to source story ideas
  • Identifying the key questions any news story must answer: who, what, when, where, why… and how?
  • Making the most of your time and working with deadlines
  • Tracking down sources and commentators
  • Making your story stand up

Writing News Stories

  • The traditional inverted news pyramid structure and why it works
  • Alternative structures for soft news stories
  • The right angle: getting the hook lead paragraph just right
  • Developing the story
  • Using quotes to support the story

Deadline Management

  • Drafting stories as you go
  • Keeping control of the different threads in more complex stories
  • The skill of cutting words to sharpen your stories

Interviewing for News

  • Using news stories to build a network of contacts
  • Getting the most from news interviews in the shortest time
  • Questions that will get the most useful answers
  • Handling reluctant and tricky subjects

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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"Our trainer was calm, reassuring and passionate about the course."

Torpedo Group

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"Brilliant. Exactly what was needed."

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