Effective Writing Skills

Duration: 1 Day

Objectives

This course will enable those who want to improve their writing skills to produce more effective emails, memos, letters, e-shots, marketing collateral, reports and Intranet content. Grammar, structure and reader focus will all be covered.

Pre-requisites

Some writing experience is useful, but this course is for anyone who wants to build confidence in their ability to craft incisive written communications of every kind.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Grammar and Punctuation

  • How the rules provide a framework for clear writing
  • When to bend the rules for greater impact
  • Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
  • Making the most of bullet points

Sentences and Paragraphs

  • Breaking messages down into clear elements
  • Subjects, verbs and objects
  • Avoiding confused tenses
  • The respective merits of active and passive sentences

Structures

  • How to plan the content of a message for maximum impact
  • Structuring the perfect email
  • When to use different journalistic techniques in written communications
  • The inverted pyramid structure versus linear writing

Developing a Writing ‘Voice’

  • Assessing the personality of your business
  • How to create a tone of authority in your writing
  • Why style guides are important
  • The skill of being concise and to the point

Writing to Your Reader

  • Building a picture of your audience
  • Choosing the words and structures that will grab them
  • Knowing the reactions and responses you want from your writing
  • Making your writing interactive

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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