Introduction to Google Analytics

Duration: 1 Day

Objectives

Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.

Pre-requisites

No technical pre-requisites.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How Google Analytics Works

  • High level overview

Key Google Analytics Reports

  • Dashboards
  • Where do visitors come from? Which referrers, campaigns, emails
  • What are visitors doing on the site? The key touch points?
  • What products are visitors buying and from which referrers?

Using the Results

  • Understanding Goals & Funnel Paths
  • Using Filters & Profiles
  • Establishing Max. CPCs
  • Other Useful Data (web design parameters, geo location, etc.)

Report Manipulation

  • Ad Hoc Filtering
  • Date Management & Comparison
  • Cross-Segmentation

Reporting Practical

  • Hands on session
  • Discussion

Tracking Your Campaigns

  • Track Paid Advertising - Pay Per Click, Banners
  • Track Email Marketing
  • Track Offline Marketing

Course Dates

London CentralLondon GreenwichBristol

London Greenwich

Dates Price Book Now
16 Oct £295 Book Now
See more dates...
All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

Related Courses


"An excellent course."

Vodafone Ltd

"I have nearly thirty years experience as an information systems manager and I cannot recall meeting a trainer with the combination of teaching skill and subject knowledge that you displayed over the last two days. I am self employed and so time spent on a course is time spent not earning. This was worth the money and my time!"

Trinitas Consulting

"I just wanted to say a big thank you for yesterday. I really enjoyed the training and we got a lot done. The database looks really amazing, specially with the starter page and the logo. Thanks to Megan & Debra for sorting out the admin side and looking after me. "

Paresh Dudhaiya



 

 

© Transmedia . 277 Greenwich High Road London SE10 8NB  UK . 0208 269 4260
Designed by Transmedia's Web Team