Pay per Click (PPC) Marketing

Duration: 1 Day


This course is aimed at digital marketers, small business owners, media planners, web project managers and anyone with the requirement to either run their own pay-per-click (PPC) marketing campaigns or to manage their outsourced PPC agency better. From a practical perspective the course focuses mainly on Google AdWords, but the strategy taught during the day can easily apply to Yahoo! and MSN or other search networks.



Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Search Engine Marketing (SEM)

  • Types of search engine marketing
  • Pros and cons of SEO versus PPC

Pay-per-click (PPC) marketing: strategy

  • Overview of the types of paid search marketing
  • Planning and tareting PPC campaigns
  • Using tools to carry out keyphrase research
  • Keyword matching techniques
  • Lising position strategy
  • Budget & bid management
  • Dayparting overview
  • Ad creative, testing and optimisation
  • Landing page strategy
  • Assessing click fraud

Practical Look at Google AdWords

  • Setting up a Google AdWords campaign
  • Ad campaign structure and settings
  • Google search and content networks
  • Keyword versus placement targeting
  • Google AdWords ad types
  • Improving Google AdWords performance
  • Quality score explained
  • Google AdWords reporting
  • Exercises on campaign strategy


  • Measuring performance using Google Analytics
  • Structured approaches to testing landing pages
  • Setting up Google AdWords conversion tracking

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

Related Courses

"An excellent course."

Vodafone Ltd

"Our needs and expectations were surpassed."

FSL Aerospace

"The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful."




© Transmedia . 277 Greenwich High Road London SE10 8NB  UK . 0208 269 4260
Designed by Transmedia's Web Team