Google Ads Introduction
Google Ads are one of the most popular pay-per-click (PPC) advertising platforms in the world. The principle is well-known - you choose targeted keywords and bid on them, based on the amount of money you're willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service and of course, popular phrases cost more. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search. You will of course want the best value for money each time a viewer clicks on your ad. Our one day workshop is aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google Ads paid search campaigns, following industry best practice to make the most of your budget and generate profitable website traffic.Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline Overview
- Introduction to Google Ads
- Planning your paid search campaign
- Setting up your Google Ads account, campaigns, ad-groups and keywords
- Quality score and reporting
Related Courses
Course Dates
We are currently updating our schedule for this course. Please enquire for the next available dates.
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Course Outline
Introduction to Google Ads
- Google Ads overview
- Where are Google ads displayed?
- Accessing Google Ads
- The Google Ads interface
- Billing details and Account preferences
Planning your paid search campaign
- Google Ads Account structure
- Initial planning for your paid search campaign
- Detailed planning
- Keyword research and estimating search traffic volumes
- Google Ads keyword tool
- Advert structure
- Google editorial policy
Setting up your Google Ads account, campaigns, ad-groups and keywords
- How to setup a campaign
- Creating and editing a campaign
- Editing ad groups and keywords
- Writing compelling ad copy
- Ad scheduling
- Position Preference bidding
- Monitoring results
Quality score and reporting
- Google Ads quality score
- Google Ads reports interface
- Running and scheduling reports