Introduction to Public Relations

Duration: 1 Day


This course provides a thorough overview of the role that integrated PR can play in communicating the aims, objectives and achievements of an organisation. It explains how PR is used to reach and influence stakeholders and also how PR can integrate or support the other communications skills of media, marketing and advertising. The course is presented as an interactive workshop, working in teams, on real life PR campaigns.


A desire to understand or enter the public relations profession, or to work with PR practitioners.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline


  • The role of public relations
  • The PR process
  • The approach to PR planning and the public relations professional

PR planning

  • Producing the draft strategy
  • Developing the strategy
  • The core brief, objectives and evaluation
  • Financial management
  • Stakeholder management


  • Creating and reinforcing corporate and campaign public relations

Public relations activities

  • The PR communications mix

Integrated PR

  • Media relations
  • Marketing and promotion

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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"I just wanted to let you know that I've managed to replicate the steps you showed me in FileMaker on my organisation's database and have managed to get my invoicing layouts to work perfectly. Thank you very much! I've also been able to use some of the other things you showed me to good effect too so the course has already helped enormously. Just thought you should know :-)"

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