This course provides a clear understanding of the media, including how it works, what it wants (and does not want) and how you can achieve the optimum media coverage for your organisation. You will understand the difference between pro-active and re-active media relations, the different ways to reach and influence journalists and how and when to use them. This is an interactive workshop, which will give you the chance to work in teams on real life media relations projects.
Current work within an in-house or consultancy press office, or within an organisation managing media relations staff. Alternatively delegates may be looking to establish or progress their career in media relations or professional PR skills.
A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.
This course is available as a private or customised course.
Contact us for further information and to customise this course to your exact requirements:
Phone us: 0208 269 4260Book Now
"An enjoyable and productive day. A flexible content and pace of work which suited our needs."
Guardian News & Media
"The course was well structured, clear and in a comfortable setting. The tutoring was exceptional."
"The trainer's knowledge of the program was amazing."