Creating a Marketing Strategy

Duration: 1 Day

Objectives

To provide candidates with an understanding of how to develop and implement effective marketing strategies.

Pre-requisites

You will be familiar with some aspects of marketing planning and taking a more strategic role in the construction and implementation of the plan.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Definitions

  • Marketing what does it really mean?
  • What is Marketing strategy?
  • What is a value statement?

Creating effective value statements

  • Different methods of creating value statements
  • How to use a good value statement

Creating and setting marketing objectives

  • What is a good objective?
  • Strategic marketing tools

Information systems

  • What should they contain?
  • Why are they useful?
  • Some examples
  • Benchmarking and reports

Frameworks for creating Marketing Strategy

  • Traditional frameworks
  • Flexible frameworks

Selling involving the implementation of a Marketing Strategy

  • Leadership and implementation issues
  • Internal communication

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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