Creating a Marketing Plan

Duration: 1 Day

Objectives

To provide candidates with an outline Marketing Plan and some key tools to use in its construction.

Pre-requisites

Delegates should be part of a team or leading a team who produces, implements and monitors the company marketing plan.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Definitions

  • What is a marketing plan?
  • What is contained within a marketing plan?

Review of Mission, Vision, and Value statements

  • How is value created?
  • Business Models
  • How to measure a good statement from a bad one

The external planning process

  • Creating a market research plan
  • What is proof?
  • How much needs to be done?
  • Tools for analysing:
  • - The competitive landscape - Customers - Other relevant factors

The internal planning process

  • What are we good at?
  • A competency framework (people)
  • Product and service audit
  • Culture what do we like doing?

Linking results to decisions and actions

  • Making good decisions
  • Creating the formal plan for implementation
  • Creating the flexible plan for implementation

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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