Creating a Marketing Plan
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Definitions
- Review of Mission, Vision, and Value statements
- The external planning process
- The internal planning process
- Linking results to decisions and actions
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
To provide candidates with an outline Marketing Plan and some key tools to use in its construction.
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Course Outline
Definitions
- What is a marketing plan?
- What is contained within a marketing plan?
Review of Mission, Vision, and Value statements
- How is value created?
- Business Models
- How to measure a good statement from a bad one
The external planning process
- Creating a market research plan
- What is proof?
- How much needs to be done?
- Tools for analysing: - The competitive landscape - Customers - Other relevant factors
The internal planning process
- What are we good at?
- A competency framework (people)
- Product and service audit
- Culture – what do we like doing?
Linking results to decisions and actions
- Making good decisions
- Creating the formal plan for implementation
- Creating the flexible plan for implementation