Online Marketing

Duration: 1 Day

Objectives

This course is aimed at those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people.

Pre-requisites

Delegates should have an understanding of internet technologies.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction

  • Developing an online advertising campaign
  • What works and what doesn’t
  • What can be done in-house and what may be better outsourced to an external interactive ad agency

Banner Advertising

  • What makes a site ad-worthy?
  • Where to advertise?
  • When to use banner ads and when to avoid them
  • Banner ad sizes (Full, Skyscraper, Micro button, Vertical banner, etc)
  • Why everyone hates pop-ups

Email Marketing

  • Getting and using an email list
  • Content writing for HTML email
  • Technical overview of HTML email
  • Tools of the HTML email trade

Beyond Banner Ads

  • E-zine advertising
  • Content sensitive advertising
  • Advertorials - good or bad?

Using Rich Media

  • What is rich media and why should I use it?
  • What does rich media content say about you?
  • Examples of effective rich media
  • Interstitial advertising
  • Sponsoring a particular section of a site
  • Giveaways and promotions

Search Engines

  • How customers use search engines
  • The relationship between offline advertising and search engine activity
  • Pay Per Click (PPC)
  • Picking keywords for a campaign

Developing Your Own Campaign

  • A 10 point campaign for successful online advertising

Measuring Results

  • Analysing web logs
  • Hits, impressions and page views
  • What is a click through?
  • How do I measure cost per click?

Questions and answers


This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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