Professional Copywriting

Duration: 1 Day

Objectives

The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!

Pre-requisites

You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Understanding your audience

  • Identifying target audiences and their aspirations
  • Tailoring content and style to different groups

Creating a clear sense of corporate identity

  • Distinctive tones of voice
  • Developing a brand story

Writing effective headlines and taglines

  • Finding key propositions
  • Structuring headlines to create real impact
  • Creating memorable taglines and slogans

Connecting words and pictures

  • Understanding the relationship between copy and visual content
  • Grabbing attention and sustaining the reader’s interest

Writing for different media

  • The differences between offline and online media
  • Longer copy for brochures and websites
  • The role of copywriting in emerging media – blogs, podcasts and social networks
  • Writing for search engines: SEO

Course Dates

London CentralLondon GreenwichBristol

London Central

Dates Price Book Now
18 Jul £345 Book Now
12 Sep £345 Book Now
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London Greenwich

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18 Sep £345 Book Now
9 Nov £345 Book Now
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Bristol

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20 Jul £345 Book Now
17 Oct £345 Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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