Professional Copywriting

Duration: 1 Day

Objectives

The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!

Pre-requisites

You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Understanding your audience

  • Identifying target audiences and their aspirations
  • Tailoring content and style to different groups

Creating a clear sense of corporate identity

  • Distinctive tones of voice
  • Developing a brand story

Writing effective headlines and taglines

  • Finding key propositions
  • Structuring headlines to create real impact
  • Creating memorable taglines and slogans

Connecting words and pictures

  • Understanding the relationship between copy and visual content
  • Grabbing attention and sustaining the reader’s interest

Writing for different media

  • The differences between offline and online media
  • Longer copy for brochures and websites
  • The role of copywriting in emerging media – blogs, podcasts and social networks
  • Writing for search engines: SEO

Course Dates

London CentralLondon GreenwichBristol

London Central

Dates Price Book Now
28 Nov £295 Book Now
2018
3 Jan £345 Book Now
12 Jan £345 Book Now
15 Jan £345 Book Now
19 Jan £345 Book Now
24 Jan £345 Book Now
26 Jan £345 Book Now
5 Feb £345 Book Now
12 Feb £345 Book Now
15 Feb £345 Book Now
19 Feb £345 Book Now
26 Feb £345 Book Now
5 Mar £345 Book Now
12 Mar £345 Book Now
15 Mar £345 Book Now
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London Greenwich

Dates Price Book Now
9 Nov £345 Book Now
2018
15 Jan £345 Book Now
24 Jan £295 Book Now
15 Feb £345 Book Now
15 Mar £345 Book Now
16 Apr £345 Book Now
16 May £345 Book Now
18 Jun £345 Book Now
18 Jul £345 Book Now
20 Aug £345 Book Now
20 Sep £345 Book Now
22 Oct £345 Book Now
22 Nov £345 Book Now
24 Dec £345 Book Now
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Bristol

Dates Price Book Now
3 Nov £345 Book Now
2018
31 Jan £325 Book Now
22 Feb £345 Book Now
22 Mar £345 Book Now
23 Apr £345 Book Now
23 May £345 Book Now
25 Jun £345 Book Now
25 Jul £345 Book Now
27 Sep £345 Book Now
29 Oct £345 Book Now
29 Nov £345 Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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"Exceptional knowledge base and tailored to suit our requirements."

RAF

"Probably the best course I have been on. Very thorough and entertaining."

Cancer Research UK

"An enjoyable and productive day. A flexible content and pace of work which suited our needs."

Guardian News & Media



 

 

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