Marketing Communications

Duration: 1 Day

Objectives

This course introduces effective marketing communications, and the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you’ll also learn about the newer techniques that have gained momentum in recent years including blogging, podcasting and involvement in social networking spaces.

Pre-requisites

A desire to take responsibility for marketing communications activity as part of a wider role.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Definitions

  • What do we mean by marketing communications?
  • What makes “marcoms” different from marketing?

The Advertising Business

  • The role of agencies
  • Principles of successful advertising
  • Judging creative work
  • Measuring your effectiveness

Direct Marketing

  • Direct mail that really works
  • Email with impact
  • Other ways of forming direct relationships

Sales Promotion

  • Different offers to the customer
  • Advantages and disadvantages of sales promotion campaigns

The Future of Marketing Communications

  • Web 2.0 and user-generated content
  • Guerrilla marketing
  • Viral marketing

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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