Marketing Communications
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Definitions
- The Advertising Business
- Direct Marketing
- Sales Promotion
- The Future of Marketing Communications
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
This course introduces effective marketing communications, and the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you'll also learn about newer techniques that have become popular with the rise of social media, blogging, podcasting and effective participation in social networking spaces.
Topics covered include Definitions, the Advertising business, Direct marketing, Sales promotion and the Future of marketing communications.
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Course Outline
Definitions
- What do we mean by marketing communications?
- What makes â€"marcoms†different from marketing?
The Advertising Business
- The role of agencies
- Principles of successful advertising
- Judging creative work
- Measuring your effectiveness
Direct Marketing
- Direct mail that really works
- Email with impact
- Other ways of forming direct relationships
Sales Promotion
- Different offers to the customer
- Advantages and disadvantages of sales promotion campaigns
The Future of Marketing Communications
- Web 2.0 and user-generated content
- Guerrilla marketing
- Viral marketing