Advanced Search Engine Optimisation (SEO)

Duration: 1 Day

Objectives

This advanced course builds on the skills learnt in the first SEO course, enabling delegates to optimise their websites for Search Engines using the more advanced and more technical techniques available.

Pre-requisites

Experience with Search Engine Optimisation, such as that available on our standard course.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Creating and Using Sitemaps

  • Google sitemaps
  • ROR sitemaps
  • Creating sitemaps using specialised tools
  • Syndicating articles that link to your sitemap

Developing a link building strategy

  • Generating inbound traffic
  • Translating your website Into other languages
  • Localisation and getting found in Local Search
  • Understanding "Link Bait"
  • Link Bait and viral marketing on the Web
  • Creating content many people will want to link to naturally

Using Social Media

  • Building an online network and reputation
  • Using Digg, Del.icio.us , Netscape and others to generate traffic

Link Analysis

  • Link popularity and page rank
  • Trust rank and authority
  • Other link analysis algorithms
  • Search Engine Operators

Keywords

  • Choosing keyword phrases that convert
  • Analysing your site and competitors' sites using keyword density analysis
  • Understand link reputation and how to increase link popularity

On-page site-wide SEO techniques for optimisation

  • Optimising the site and site structure
  • Code optimisation and standards compliance
  • Site architecture issues and data organisation
  • Semantic web and website accessibility
  • Reorganising and repurposing content
  • Avoiding duplicate content penalties

Advanced SEO copywriting

  • Making text scannable
  • Targeting keywords
  • Latent semantic indexing
  • Adjusting keyword density

Advanced technical SEO tools

  • Using a robots.txt file
  • Robots meta tag
  • URL rewriting

The 'Big Picture'

  • Understanding trends in web use, search techniques, and where the web is going

Improving the user experience

  • Determining visitor behaviour patterns
  • Understanding how people engage with websites using Eyetracker research
  • Using clicktrails and heatmaps to plan and improve your site layout
  • Understanding and planning 'linear path' improvement
  • Planning Web 2.0 oriented site and content

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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Northgate

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Just Digital

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